product packaging :: southern maryland wedding photographers

It's all in the details... anyone who has ever planned a wedding knows this. Colors, flowers, place cards, lighting, socks, linens, centerpieces, and literally every other aspect to a wedding day is planned to a "T". The perfect shade of robin's egg blue can make or break a table setting, and don't even get us started on how long it can take to decide on a bouquet arrangement. We know all about this type of wedding. We've planned one, and we photograph many. Essentially, weddings these days reflect visually, the personalities of the couple they celebrate. We won't go so far as to say a wedding should reflect a couple's "brand". That's a bit ridiculous, but for us... we do in fact need to pay close attention to the consistency of our products as we attempt to create some sort of brand for our business. So when it was time to stop sending DVDs in jewel cases (yuck... we know) we did a lot of research into what type of product packaging we wanted to send to our clients. If you think about it, usually a business card is the first piece of branding a potential client gets their hands on. Usually though it's our website that attracts clients first and foremost. But we wanted that same brand to carry through all the way to the final product clients will receive. Our style of photography, business model, price structure, customer service, and personal connections are the bread and butter of what we do. These things make or break us, and we understand a fancy business card or expensive packaging won't make us better photographers or business people, but we do want to give our clients a full and luxurious experience from the first email to the final package of images. So we worked with a fantastic packaging company to create exactly what we wanted to provide our clients with when we sent them their final DVD of images.

Kraft and Jute did a wonderful job listening to our questions, working with our requests, and providing us with a beautiful product. We love the simplicity of their products, and we're so excited to be using eco friendly papers and goods. Our favorite part of our new packaging line has to be the hand stitched detailing on the note card and DVD case. Beautiful!

Yesterday, before we started bundling these items together to be mailed out we took a few photos to share with you. So take a look, and tell us what you think. We mailed 5 of these babies out today and we hope those clients enjoy our new packaging. We hope it reflects our business and our brand well.

We were all finished and then we noticed our neighbor had a very pretty purple flower bush in their garden. So we of course picked a couple and needed to add them to our display. Naturally, we took more photos...

And then we found a baby strawberry... so it was added as well. More photos were taken.

Have a beautiful day, and make sure you notice the details.